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Synopsis
- For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value creating it and capturing it drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also Available with MyMarketingLabTM This title is also available with MyMarketingLab an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction '
- For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approach Marketing: An Introduction shows students how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Also Available with MyMarketingLabTM This title is also available with MyMarketingLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for: 0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package Package consists of: 013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
Product Identifiers
- 013414953X
- 9780134149530
- 219326152
Key Details
- Gary Armstrong, Marc Oliver Opresnik, Philip Kotler
- 672 pages
- Paperback / Paperback
- 2016-01-27
- English
- Pearson Education
- 2016
Additional Details
- 13
- 2017
- Yes
Dimensions
- 44.4 Oz
- 1.2 In.
- 8.5 In.
- 10.7 In.
Classification Method
- 2015-044448
- HF5415
- 658.8
- 23
Principles of Marketing 16th edition is another book on marketing. Gary Armstrong and Philip Kotler are the book authors. Marketing an Introduction is another joint work by both authors. Published under Pearson, the 16th edition is a revised and expanded text. It explains the in-depth procedure of marketing strategy.
Principles of Marketing 16th Edition
Book under consideration contain four main parts. First part is introductory one. How to get wii points free. It presents the basics of marketing. Readers get to know the answers of following questions. What is marketing? How much important marketing is? What place does customer relationships hold in marketing?
Similarly, second part of the book covers four important chapters. It is more of a deep study into the market. It enables the readers to understand marketplace around them. Also, it focuses separately on consumer markets and business markets. A chapter is dedicated to obtaining customer insights by the help of marketing information.
Principles of Marketing 16th edition covers almost every aspect of marketing. A bunch of chapters are grouped under customer-driven marketing strategy. These include some of the core concepts as well. Chapters on advertising and sales promotion introduce the students to some proven techniques. Pricing is another important factor in marketing. So, two chapters concentrate solely on pricing strategy.
Last part contains some chapters on extending markets. It inculcates social responsibility and ethical aspects in marketing. Principles of Marketing 16th edition also has many other useful features. The addition of key terms in every chapters appears to be very effective for thorough learning. Similarly, A portion of discussing and applying the concepts is added in the text. Overall, this book on marketing is an excellent text from student’s point of view.
Marketing An Introduction 13th Edition Pdf Free Download For Windows
Principles of Marketing 16th edition has the addition of case studies. The challenging case studies spark the thought skills of learners. Download Principles of Marketing 16th edition pdf by Kotler and Armstrong.